Filmmaking and Photography with Xiaomi

My work with Leica includes talk shows and photography exhibitions. My collaborations with Xiaomi extend that experience to smartphone photography and filmmaking using camera systems developed with Leica.

I served as a Xiaomi 14 Ultra ambassador and later promoted the Xiaomi 14T Pro through two documentaries and a music video.

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Talk Show - Aya Sugimoto
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Talk Show - Ryota Fujimaki
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Leica Store Daimaru Shinsaibashi
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Leica Store Iwataya Fukuoka

Filmmaking with Xiaomi 14T Pro

I had the opportunity to promote the Xiaomi 14T Pro by producing, directing, and editing two documentaries in the Viewfinder series, featuring Dream Ami and Ryota Fujimaki. Both aired on MUSIC ON! TV. I also produced, directed, and edited a music video for Ryota Fujimaki. All three projects were filmed using the Xiaomi 14T Pro.

Viewfinder: The World Through Dream Ami’s Lens

A documentary featuring Dream Ami, created to promote the Xiaomi 14T Pro and broadcast on MUSIC ON! TV.

Producer, Director, Editor: Hiro Edward Sato
Filmed using Xiaomi 14T Pro

Viewfinder: The Soundscapes Painted by Ryota Fujimaki

A documentary exploring Ryota Fujimaki’s creative process and the connections between his music and photography, created to promote the Xiaomi 14T Pro and broadcast on MUSIC ON! TV.

Producer, Director, Editor: Hiro Edward Sato
Filmed using Xiaomi 14T Pro

Ryota Fujimaki: “真っ白な街” Music Video

Created in connection with the Viewfinder documentary, this music video was part of the Xiaomi 14T Pro promotion.

Producer, Director, Editor: Hiro Edward Sato
Filmed using Xiaomi 14T Pro

Xiaomi 14 Ultra Ambassador Photography

HIRO EDWARD SATO x Xiaomi Ambassador Leica

As a Xiaomi 14 Ultra ambassador, I created photographs that showcased the phone’s camera capabilities through my own photographic approach.

Selected photographs were displayed as sample images at the Xiaomi 14 Ultra launch event and featured in the Virtual Photo Gallery. The photographs and exhibition images below show both the work itself and how it was presented.

My photographs on display at the Xiaomi 14 Ultra launch event, Otemachi Mitsui Hall, May 9, 2024.

Hiro Edward Sato Xiaomi 14 Ultra ambassador
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My Xiaomi 14 Ultra photographs were featured in Xiaomi Japan’s Virtual Photo Gallery, bringing images from the launch event into an online exhibition.

Read more on Hacosco’s website.

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Selected Photographs Taken with Xiaomi 14 Ultra

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Contact

For photography, documentary, music video, and brand collaboration inquiries, please contact me with your project details, location, and preferred dates.